Lion develops and delivers purposeful, creative and targeted communications strategies that resonate with your audience, and drive business growth.


Trish McEvoy * Bloom and Blossom * The light salon * blink brow bar

Past Clients:

Bobbi Brown Cosmetics UK & International * Aveda * Darphin  * John Frieda (salon & product) * ESPA * Dr Hauschka * Vincent Longo * Sephora * Orla Kiely


Jay Squier, Founder

From fledgling businesses taking their first tentative steps to market to established global brands, Jay Squier has spent two decades brand-building in the beauty industry. Her extensive experience spans agency and in-house roles in London and New York, nurturing and managing the reputation of some of the world’s best-known brands.

Over the years, Jay has acquired a passion for working with business founders and leaders to support their ambitions for growth. By implementing innovative and inspiring communications strategy across different platforms, she adds tangible value to brands, delivering increased awareness and bottom-line results.

Utilising an impressive network of contacts across print, broadcast and digital media, plus powerful influencers with a variety of demographic audiences, Jay has delivered impactful coverage that penetrates beyond product placement to create meaningful engagement.

Garnering a reputation as a leading communications consultant, Jay has accrued insight and expertise that can support a start-up or inject a new lease of life into an established brand.